Gruner & Jahr thinks younger

Kelly, Keith J.
June 1994
Advertising Age;6/27/1994, Vol. 65 Issue 27, p4
Trade Publication
The article reports on the plan of Gruner and Jahr USA Publishing to restructure its "Family Circle" and "`McCall" women's magazines by making them more attractive for younger readers. Executives at the publishing group also denied rumors that either of these magazines would become a U.S. version of the "Prima" magazine of France, Great Britain and Germany. It will also continue to publish "Child," after finalizing the purchase of The New York Times Co.'s Women's Magazines division.


Related Articles

  • Times change. Garigliano, Jeff // Folio: The Magazine for Magazine Management;03/15/97, Vol. 26 Issue 4, p28 

    Discusses the aftermath of Gruner & Jahr (G&J) USA Publishing's purchase of The New York Times Company Women's Magazines division in July 1994. Price of the acquisition; G&J as America's seventh largest publisher of women's magazines; Publications absorbed by G&J as a result of the acquisition;...

  • M&A Scorecard.  // Folio: The Magazine for Magazine Management;Aug2005, Vol. 34 Issue 8, p16 

    Comments on mergers and acquisition deals in the magazine publishing industry of the U.S. Acquisition of magazines, "Inc." and "Fast Company" by Morningstar from Gruner + Jahr; Assets of San Diego Magazine Publishing acquired by luxury lifestyle publisher CurtCo Publishing; Magazines purchased...

  • 'Parents' is bringing 'Baby' into the family. Kerwin, Ann Marie // Advertising Age;3/1/1999, Vol. 70 Issue 9, p3 

    This article reports on the acquisition of Baby Magazine by Gruner & Jahr USA Publishing in February 1999. The transaction virtually guarantees that new mothers will continue to be exposed to the Parents brand in hospital delivery wards. Parents' dominance in the marketplace seemed to be in...

  • Looking Forward.  // Fast Company;Mar2001, Issue 44, p24 

    Discusses the editors' views on the significance of the acquisition of the business magazine "Fast Company" by Gruner + Jahr USA Publishing. Changes in the business magazine; Focus of the magazine; Plans of Gruner + Jahr for the publication.

  • The Mother of All Deals. Smith, Stephanie D.; Granatstein, Lisa // MediaWeek;5/30/2005, Vol. 15 Issue 22, p33 

    Focuses on the sale of four magazines published by Gruner+Jahr USA Publishing by Meredith Corp. in 2005. Value of the deal; Advantage of the deal to Meredith's publishing business; Option given to Gruner+Jahr regarding its periodicals "Fast Company" and "Inc." as part of the deal.

  • The Real Story: Innovation.  // Circulation Management;Oct2004, Vol. 19 Issue 10, p6 

    The article focuses on the crisis faced by publishers in the U.S. in marketing their publications. Subscriptions and renewals are harder to come by in a market saturated with magazines and a society inundated with direct mail. Newsstand sales have been declining for years, with sell-through...

  • G&J scales back as CEO forced to exit. Fine, Jon // Advertising Age;1/26/2004, Vol. 75 Issue 4, p4 

    Reports on the dismissal of Daniel Brewster as chief executive officer of Gruner & Jahr Publishing. Significance of Brewster's exit; Plan of the publisher to launch "Gala" celebrity magazine in the U.S.; Accomplishments of Brewster in the company.

  • A teen dream for Conde Nast. Learmonth, Michael // Daily Variety;10/7/2004, Vol. 285 Issue 4, p4 

    Reports that publisher Gruner + Jahr USA will sell the teenager's magazine "YM" to Conde Nast Publications Inc. in the United States.

  • A wake-up call from Brewster. Fine, Jon // Advertising Age;10/23/2000, Vol. 71 Issue 44, ps8 

    The article profiles on Gruner & Jahr USA chief executive Dan Brewster. The new chief executive plans to double the size of the company in five years. Brewster enjoys the support of parent company Bertelsmann AG in his new position. Gruner experienced a decline in advertising revenue in 2000 and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics