TITLE

Artzt's reformulated P&G

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
June 1994
SOURCE
Advertising Age;6/27/1994, Vol. 65 Issue 27, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explains that chief executive officer Edwin Artzt has been an instrument of dramatic change during his 4.5 years as the top leader of Procter and Gamble. He has reshaped the Cincinnati, Ohio-based giant's corporate culture, steered it through a major downsizing, and persevered in his "every day low pricing" program including a number of aggressive product initiatives.
ACCESSION #
9407180004

 

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