Anatomy of a merger

Dunleavey, M.P.; Roback, Diane
June 1994
Publishers Weekly;6/13/1994, Vol. 241 Issue 24, p26
Trade Publication
Features the Simon & Schuster Children's Publishing Division created out of a merger between Macmillan Children's Book Group and Simon & Schuster Inc. Transition issues faced by the division; Book industry's concern over the merger; Titles published under division publisher Willa Perlman; Creation of a children's sales force for the division; Difficulties arising from the merger.


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