Ballantine launches major imprint for religion books

J.F.B.; Baker, John F.
June 1994
Publishers Weekly;6/13/1994, Vol. 241 Issue 24, p8
Trade Publication
Reports on the Ballantine Publishing Group's venture into religion publishing by launching a new imprint called Moorings and hiring former Thomas Nelson vice president and publisher Bruce R. Barbour to run it. Headquarters of the new company; Hardcover and trade paperback titles to be published; Barbour's role in increasing sales at Thomas Nelson; Barbour's plans for Moorings.


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