Public television feathers its nest

Toch, Thomas
July 1994
U.S. News & World Report;7/18/94, Vol. 117 Issue 3, p52
Reports that the Public Broadcasting Service (PBS) is launching PTV, the Ready to Learn Service. Effort to dramatically expand its educational television family and recast itself in a new role; Lineup which combines old standbys like `Sesame Street' with new shows emphasizing science, reading and more; Attempt to establish a niche for itself in an increasingly competitive television industry; Financial pressures at PBS; Commercial broadcasters under attack for quality of programming.


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