TITLE

Carmichael rolls to Kelly with Schwinn

AUTHOR(S)
Kelly, Keith J.
PUB. DATE
June 1994
SOURCE
Advertising Age;6/6/1994, Vol. 65 Issue 24, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the awardees of the Stephen E. Kelly annual awards for magazine print advertising from the Magazine Publishers of America as of June 1994. Kerry Casey, creative director-copywriter at Carmichael Lynch, Minneapolis, which won this year's Kelly award at a ceremony on Ellis Island for a 1993 campaign for Schwinn. Carmichael, a finalist 11 times before scoring big at the May 26 event, is the latest in a line of non-New York-based agencies to cop the annual top prize for magazine print advertising.
ACCESSION #
9407070195

 

Related Articles

  • Magazine ad page leaders.  // Advertising Age;9/20/1993, Vol. 64 Issue 39, p34 

    This section presents a chart of magazine advertising page leaders from January through August 1993, including Forbes and Business Week.

  • Magazine ad page leaders.  // Advertising Age;5/27/1991, Vol. 62 Issue 22, p31 

    Ranks magazines in terms of advertising pages from January to April 1991. "Bride's"; "Modern Bride"; "Business Week"; "People."

  • Information Content of Newspaper Advertisements. Pasadeos, Yorgo; Key, Glenn; Hall, Steven; Morvillo, Cynthia // Newspaper Research Journal;Spring1987, Vol. 8 Issue 3, p1 

    This study is a content analysis of a sample of newspaper advertisements, 98% of which contained at least one information cue; one-third contained four or more cues. The average number of cues per ad was 2.8. Compared with earlier studies, these findings suggest newspaper ads are more...

  • The Antecedents and Consequences of Perceived Advertising Clutter. Speck, Paul Surgi; Elliott, Michael T. // Journal of Current Issues & Research in Advertising (CTC Press);Fall1997, Vol. 19 Issue 2, p39 

    This research examines the causes and consequences of perceived ad clutter. Study 1 employs a national consumer survey to examine perceived ad clutter in magazines and television. It considers communication problems that impair search for content (hinder search), interrupt processing...

  • THE EFFECTIVENESS OF PAGE SIZE IN MAGAZINE ADVERTISING. Cutler, T. H. // Journal of Applied Psychology;Oct30, Vol. 14 Issue 5, p465 

    The article discusses a study about the comparison of large page advertisements with the small page in different publications. It is mentioned that public readers have observed the change in size of various popular publications because some have enlarged, while others reduced their former book...

  • AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003. Reichert, Tom; Carpenter, Courtney // Journalism & Mass Communication Quarterly;Winter2004, Vol. 81 Issue 4, p823 

    Magazine advertisements from 2003 were content analyzed as an extension of a study reported in Journalism Quarterly that assessed sex in advertising in 1983 and 1993. As watchdog groups become more vocal concerning indecency in advertising and media in general, it is important to assess the...

  • Escada airs new fragrance. Sloan, Pat // Advertising Age;8/13/1990, Vol. 61 Issue 33, p49 

    Reports on the launching of Escada by Margaretha Ley, a fragrance line for women introduced by Escada Beaute as of August 1990. Escada Beaute, a New York-based subsidiary formed last spring, will introduce Escada by Margaretha Ley, named after the company's co-founder, this September in upscale...

  • Print Recovery By 2013?  // Folio: The Magazine for Magazine Management;Jul2009, Vol. 38 Issue 7, p14 

    The article reports that a new PricewaterhouseCoopers LLP study informs that the print advertising will rebound to $11.2 billion but it will decline in the years in-between. The print advertising will fall by 22.8 percent to 9.8 billion between 2008 and 2010, but it will rise to 14.3 percent to...

  • A Specific Conceptual Approach to Meaning and Comprehension in Modern Print Advertising. FLORESCU, ANA-MARIA // Journal of Research in Gender Studies;2014, Vol. 4 Issue 1, p687 

    First of all, we must delimitate the "specific" and "modern" notions we used in the title of our study. "Specific" relates to a space-conceptual model of representation, which we extracted from Mental Spaces Theory (Fauconnier, 1984) and Conceptual Spaces Theory (Gärdenfors, 2000) in order to...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics