TITLE

Process Tracing of Physiological Responses to Dynamic Commercial Stimuli

AUTHOR(S)
Vanden Abeele, Piet; MacLachlan, Douglas L.
PUB. DATE
January 1994
SOURCE
Advances in Consumer Research;1994, Vol. 21 Issue 1, p226
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Assesses the reliability and validity of galvanic skin response (GSR). GSR as a reliable measure using adequate sample size; Physiological responses; Issue regarding process tracing issues; Need for the investigation of the pattern of response.
ACCESSION #
9407060392

 

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