KFC's legendary Colonel Sanders rides again

May 1994
Brandweek;5/30/94, Vol. 35 Issue 22, p4
Trade Publication
Reports on the decision of Kentucky Fried Chicken Corp. to revive its marketing symbol `Col. Harlan Sanders'. Scheduled break of the campaign; Employment of an actor donning the trademark image; Use of black and white visuals; Departure from the company's effort featuring the fictional own of Lake Edna.


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