TITLE

KFC's legendary Colonel Sanders rides again

PUB. DATE
May 1994
SOURCE
Brandweek;5/30/94, Vol. 35 Issue 22, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Kentucky Fried Chicken Corp. to revive its marketing symbol `Col. Harlan Sanders'. Scheduled break of the campaign; Employment of an actor donning the trademark image; Use of black and white visuals; Departure from the company's effort featuring the fictional own of Lake Edna.
ACCESSION #
9407011920

 

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