TITLE

Micro-marketing

AUTHOR(S)
Marks, Jennifer
PUB. DATE
February 2003
SOURCE
Home Textiles Today;2/24/2003, Vol. 24 Issue 24, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the advertising efforts of U.S. towel manufacturers and distributors in 2003. Emergence of the MicroCotton low-twist towel line; Popularity of the line; Failure of sellers to capitalize on the towel's popularity.
ACCESSION #
9406674

 

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