A babel of health care messages

July 1994
U.S. News & World Report;7/4/94, Vol. 117 Issue 1, p14
Focuses on Harry and Louise, characters in a $2 million advertising campaign by the Health Insurance Association of America (HIAA). They pose as angry suburbanites who fret about proposed price controls that the HIAA says would hurt small and midsize insurance companies. Competing claims of different interest groups which may have created a climate of hesitance on making any change in health care.


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