TITLE

Multimedia sales force for DK

AUTHOR(S)
Baker, John F.; Reid, Calvin
PUB. DATE
May 1994
SOURCE
Publishers Weekly;5/23/1994, Vol. 241 Issue 21, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Dorling Kindersley's creation of a sales force to sell its line of multimedia CD-ROMs to the American software and video markets. Duties of the sales force.
ACCESSION #
9406281810

 

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