Seducing the reader

Danford, Natalie
May 1994
Publishers Weekly;5/30/1994, Vol. 241 Issue 22, p28
Trade Publication
Reports on the marketing efforts of romance publishers to attract paperback readers. Creative Promotions' creation of consumer-oriented promotions such as direct-mailings; Zebra's contest by age group; St. Martin's Press' consumer contest; Harlequin's Father's Day promotion; HarperPaperbacks' author signing campaign; Ballantine Fawcett's use of male figures in the cover of its books.


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