TITLE

Bookselling daybook

PUB. DATE
May 1994
SOURCE
Publishers Weekly;5/30/1994, Vol. 241 Issue 22, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on `The Wall Street Journal's article on `relationship marketing'. Building of ties by retailers to individual customers as a competitive weapon.
ACCESSION #
9406232150

 

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