TITLE

Jetta alert

AUTHOR(S)

Brink, Susan; Mannix, Margaret

PUB. DATE

June 1994

SOURCE

U.S. News & World Report;6/27/94, Vol. 116 Issue 25, p79

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Reports that Volkswagen joins the credit fray in June 1994 as it rolls out a Visa card that gives a rebate applicable to the purchase or lease of a new VW. Total consumer can accrue; Interest rates; Contact point; Other carmakers offering credit cards.

ACCESSION #

9406227991

 

Related Articles

• Going all out to attract card customers. Racine, John // American Banker;6/21/1995 Supplement, Vol. 160, p10A 

  Focuses on Asian banks' marketing efforts to attract new credit card customers. Overseas Chinese Banking Corp.; Major prizes in various promotions; Sweepstakes-oriented culture in Asia; Growth of card business; Profitability; Appeal of a practical credit card to consumers; MBf Card Services as...

• Frequency marketing in the credit card industry: The fundamentals. Kaiser, Jerry E. // Bank Marketing;Dec94, Vol. 26 Issue 12, p7 

  Discusses the importance of free merchandise for both sponsoring issuer and the cardholder. 1993 consumers charges on bank credit cards; Factor that led to the diminished cardholder loyalty; Features of successful programs; Impact of offering free merchandise; Importance of the reliability of...

• Hometown pride wins credit card customers. Morrall, Katherine // Bank Marketing;Aug95, Vol. 27 Issue 8, p47 

  Discusses marketing of bank-issued credit cards. Appeal to would-be customers' sense of home and conservation; Printing of local landmarks and curiosities on credit cards; Support of venerable landmarks.

• Direct mail credit card offers still popular. J.L.P. // Bank Marketing;Dec95, Vol. 27 Issue 12, p8 

  Reports that credit card solicitations in the United States reached record levels in 1994 and will soar in 1995, according to second-quarter statistics published in Mail Monitor by Behavioral Analysis Inc. Volume of credit card offers financial companies mailed to consumers.

• Credit card issuers can no longer bank on conventional... Braverman, Claire Peerson // Bank Marketing;Apr97, Vol. 29 Issue 4, p10 

  Reasons why bank card marketers shifted to micromarketing from mass marketing. What has created a challenging and dynamic environment for the card marketers; Advantages of using micromarketing strategies to segment and identify customers who are more likely to keep and use their cards.

• The strange behavior of the credit card market. Calem, Paul S. // Business Review (Federal Reserve Bank of Philadelphia);Jan/Feb92, p3 

  Discusses information about credit cards market. Growth and structure of the bank card industry; Performance of the bank card industry; Explanations for card issuer's performance; Conclusions. INSET: Congress tightens disclosure requirements..

• Mailboxes contain bills, bills and credit card offers. Perrone, Ellen // Indianapolis Business Journal;2/14/94, Vol. 14 Issue 47, p3B 

  Reports on national credit card issuers' intensification of their marketing efforts. Direct-mail campaigns and mass-market solicitations of credit cards; Creative marketing techniques, partnerships and gimmicks; Local banks' competition with national credit card issuers for customers.

• Consumers junking new credit card mailings.  // Marketing News;1/16/95, Vol. 29 Issue 2, p5 

  Reports on the low response rate to credit card mailings in New York City according to the data from Behavioral Analysis Incorporated.

• Local pride sells credit cards. Hoeffel, John // American Demographics;Mar95, Vol. 17 Issue 3, p19 

  Focuses on small banks' strategy of marketing credit cards associated with local causes. Affinity cards; Benefits both for the bank and the community.

Read the Article