Public-interest pretenders

May 1994
Consumer Reports;May94, Vol. 59 Issue 5, p316
Reports on the proliferation of industry-backed groups that are public-interest pretenders. Rise of genuine grass-roots organizations in the 1970s; Organizational structure of phony grass-roots groups; Role of public-relations specialists of creating the illusion of citizen involvement; Examples of single-issue organizations; Public-interest pretender game launched by the tobacco industry. INSET: The 30 percent myth. (pro-tobacco surveys)..


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