TITLE

Measurement of mundane TV behaviors: Remote control device flipping frequency

AUTHOR(S)
Ferguson, Douglas A.
PUB. DATE
January 1994
SOURCE
Journal of Broadcasting & Electronic Media;Winter94, Vol. 38 Issue 1, p35
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Measures the frequency of use of the remote control device by television viewers in an experiment. Examination of differences between actual and reported behavior of channel flipping; Description of test method; Underestimation of frequency of changing channels.
ACCESSION #
9406161376

 

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