Measurement of mundane TV behaviors: Remote control device flipping frequency

Ferguson, Douglas A.
January 1994
Journal of Broadcasting & Electronic Media;Winter94, Vol. 38 Issue 1, p35
Academic Journal
Measures the frequency of use of the remote control device by television viewers in an experiment. Examination of differences between actual and reported behavior of channel flipping; Description of test method; Underestimation of frequency of changing channels.


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