TITLE

Martha will rachet back catalog, Internet division

AUTHOR(S)
Lillo, Andrea
PUB. DATE
March 2003
SOURCE
Home Textiles Today;3/10/2003, Vol. 24 Issue 26, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Martha Stewart Living Omnimedia to downsize its direct-to-consumer division. Strategy of the company to meet sales goals; Plan to reduce circulation of the niche catalog; Reduction of the web site operations.
ACCESSION #
9406156

 

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