Martha will rachet back catalog, Internet division

Lillo, Andrea
March 2003
Home Textiles Today;3/10/2003, Vol. 24 Issue 26, p14
Trade Publication
Reports on the decision of Martha Stewart Living Omnimedia to downsize its direct-to-consumer division. Strategy of the company to meet sales goals; Plan to reduce circulation of the niche catalog; Reduction of the web site operations.


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