TITLE

Campbell tries SE pickle plan

AUTHOR(S)
DeNitto, Emily
PUB. DATE
May 1994
SOURCE
Advertising Age;5/23/1994, Vol. 65 Issue 22, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Campbell Soup Co. has appointed the Fitzgerald Cos., based in Atlanta, Georgia, to handle an integrated marketing campaign for Vlasic pickles in the Southeast region of the United States. FCB/Leber Katz Partners still to handle Vlasic's national advertising; Competition from Mt. Olive Pickle Co.
ACCESSION #
9406150519

 

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