Campbell tries SE pickle plan

DeNitto, Emily
May 1994
Advertising Age;5/23/1994, Vol. 65 Issue 22, p12
Trade Publication
Reports that Campbell Soup Co. has appointed the Fitzgerald Cos., based in Atlanta, Georgia, to handle an integrated marketing campaign for Vlasic pickles in the Southeast region of the United States. FCB/Leber Katz Partners still to handle Vlasic's national advertising; Competition from Mt. Olive Pickle Co.


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