TITLE

Cable's Court TV lays claim to `rich' niche

AUTHOR(S)
Mandese, Joe
PUB. DATE
April 1994
SOURCE
Advertising Age;4/11/1994, Vol. 65 Issue 15, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of a study by Nielsen Media Research Inc. on the television cable advertising industry in the U.S. The study was commissioned by Court TV. The study is creating a conflict between established networks like Cable News Network, ESPN and USA Network and newer, emerging channels line Court TV, Comedy Central and Sci-Fi channel. The study concludes that advertisers who buy primarily established cable networks are missing the most affluent cable TV households.
ACCESSION #
9405170704

 

Related Articles

  • $14 bil upfronts offer hope. Phillips, Braden // Variety;7/29/2002, Vol. 387 Issue 10, pA2 

    Reports on the recovery of television (TV) networks and the cable TV advertising market. Revenue of networks in 2000; Amount of losses in 2001; Factors that contributed to the recovery.

  • MSOs spiff up their images, boost service. Mermigas, Diane // Electronic Media;09/14/98, Vol. 17 Issue 38, p30 

    Focuses on the effort of multiple system operators in the United States' cable broadcasting industry to advertise their products effectively. Reference to the amount of money spent by cable operators in advertising; Comments from Ray Katz, analyst at Bear Stearns company; Reference to the...

  • TBS BUNNY HOPS TO IT FOR SPONSOR. Newbery, Charles; Sutter, Mary // Variety;6/17/2002, Vol. 387 Issue 5, p20 

    Reports on the addition of Quicky rabbit animated commercial to Cartoon Network Latin America. Features of the animated commercial; Decrease in advertising spending on pay television in Argentina; Forecast on overall advertisement spending in Argentina in 2002.

  • Cross-Media Sales Take CAB Center Stage. Forkan, Jim // Multichannel News;02/05/2001, Vol. 22 Issue 6, p16 

    Previews the 18th annual Cable Advertising Conference of Cabletelevision Advertising Bureau in New York. Details on cross-media selling and cross-platform programming; Performance of cable and broadcast advertising sales; Speakers and topics of the conference.

  • Interconnects on the increase. Hall, Lee // Electronic Media;2/10/2003, Vol. 22 Issue 6, p14 

    Reports on the growing demand for cable interconnects for helping national and regional marketers reach television viewers across an entire local television market in the U.S. Benefits of an interconnect system to advertisers; Percentage increase in national spot cable advertising in 2002;...

  • THE NETWORKS ARE MORE IMPORTANT THAN EVER. Gabelmann, Chuck // USA Today Magazine;Jan90, Vol. 118 Issue 2536, p22 

    Compares network and cable television in the U.S. Rise in number of cable television viewers; Cable operations of major networks American Broadcasting Co., CBS Inc. and National Broadcasting Co.; Coverage of cable networks; Comparison of advertising benefits from cable and network television;...

  • Cable Clutter on the Rise. Bachman, Katy // MediaWeek;9/15/2003, Vol. 13 Issue 33, p5 

    Presents information on a report from Court TV concerning the broadcasting of commercials and non-program messages during prime-time hours by U.S. cable and broadcast networks, as of September 2003. Average time of commercial clutter during a prime-time hour; Impact of clutters on negotiations...

  • Cable connects with advertisers. Cooper, Jim // Brandweek;09/20/99, Vol. 40 Issue 35, Media Outlook p38 

    Presents an outlook on cable programming in the United States for 2000. Merger activities of cable networks; Cable program ratings in 1999; Predictions on the increase in cable advertising; Obstacles in cable network growth.

  • BRIEFS.  // Cable World (10427228);4/21/2003, Vol. 15 Issue 16, p34 

    Presents news briefs on the cable television industry as of April 21, 2003. Change in the name of The National Network which will take effect on June 16; Advertising commitments received by Hallmark Channel; Plans to launch The Tennis Channel with coverage of the Tennis Masters series on May 15.

  • Cable upfront ends flat at $750M. Fahey, Alison // Advertising Age;9/16/1991, Vol. 62 Issue 38, p39 

    Reports on the sales posted by the cable television upfront market in the U.S. in 1991. Comments from cable executives; Background on the discounting strategy of leading television networks during their upfront season; Impact of an increase in quality programming and subsequent growth on sales...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics