Why the Mac hasn't won over the masses

February 1994
Macworld;Feb1994, Vol. 11 Issue 2, p116
Examines the reasons behind the failure of Apple Computer Inc.'s Macintosh computers in the market compared to International Business Machines (IBM) Corp.'s DOS/Windows computing standard. Error in the introduction advertisement; Contradictions in Apple's claim of radical ease of use of the Macintosh; Initial target of affluent computer users; Advertisement's emphasis on individuality.


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