TITLE

Why the Mac hasn't won over the masses

PUB. DATE
February 1994
SOURCE
Macworld;Feb1994, Vol. 11 Issue 2, p116
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the reasons behind the failure of Apple Computer Inc.'s Macintosh computers in the market compared to International Business Machines (IBM) Corp.'s DOS/Windows computing standard. Error in the introduction advertisement; Contradictions in Apple's claim of radical ease of use of the Macintosh; Initial target of affluent computer users; Advertisement's emphasis on individuality.
ACCESSION #
9404211306

 

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