Behind mail-order complaints

Branscum, Deborah; Pearlstein, Joanna
January 1994
Macworld;Jan1994, Vol. 11 Issue 1, p189
Presents `Macworld' magazine's survey of customer satisfaction toward the services of various mail-order computer companies. Customers' satisfaction with their companies' response to their complaints; Question on whether the customers would buy again from their original companies; Customers' recommended companies. INSET: Service hero..


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