TITLE

Kraft General Foods drives hard for synergy, efficiency

AUTHOR(S)
Warner, Fara; Hume, Scott
PUB. DATE
March 1994
SOURCE
Brandweek;3/7/94, Vol. 35 Issue 10, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the re-organization efforts at Kraft General Foods Inc. Turnover of database operations to Donnelly Marketing; Assessment of media planning and allocation process; Restructuring of strategic business units.
ACCESSION #
9404210423

 

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