TITLE

Plugging in to a new game plan

AUTHOR(S)
Grant, Linda
PUB. DATE
April 1994
SOURCE
U.S. News & World Report;4/25/94, Vol. 116 Issue 16, p74
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Silicon Valley's Electronic Arts, a designer of video games. Founding of company by entrepreneur W.M. `Trip' Hawkins; Disciplined cost controls and powerful distribution network; Merger with Broderbund Software in order to strengthen its competitive edge; Products including `Shock Wave'; Exploding market for CD-ROM-based interactive software which is expected to boost sales of PC-based games.
ACCESSION #
9404197674

 

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