Plugging in to a new game plan

Grant, Linda
April 1994
U.S. News & World Report;4/25/94, Vol. 116 Issue 16, p74
Focuses on Silicon Valley's Electronic Arts, a designer of video games. Founding of company by entrepreneur W.M. `Trip' Hawkins; Disciplined cost controls and powerful distribution network; Merger with Broderbund Software in order to strengthen its competitive edge; Products including `Shock Wave'; Exploding market for CD-ROM-based interactive software which is expected to boost sales of PC-based games.


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