Shalit, Ruth
April 1994
New Republic;4/18/94, Vol. 210 Issue 16, p23
Discusses the significance of futurist Faith Popcorn to companies in the U.S. Trends introduced by Popcorn; Details of the research methods used at BrainReserve; Influence of Popcorn on executives.


Related Articles

  • Previewing the 21st century. Gustke, Constance // Industry Week/IW;05/05/97, Vol. 246 Issue 9, p48 

    Features BrainReserve founder and futurist Faith Popcorn. Forecast of the 21st century chief executives; Suggestions for creating successful products into the 21st century; Anticipation of the demise of the mammoth corporate structures; Strategies and references of her predictions; Utilization...

  • Faith Popcorn--America's top trend spotter. Whitty, S. // Cosmopolitan;Jul92, Vol. 213 Issue 1, p124 

    Interviews professional trendologist Faith Popcorn. How she predicts changing markets, new products and consumer moods; Overview of her company BrainReserve, largely staffed by women; Forecast for what the American woman will be like ten years from now; Signs of the return of romance and...

  • All you need is Faith. Slee, Amruta // Bulletin with Newsweek;10/31/95, Vol. 116 Issue 5994, p32 

    Profiles advertising maven Faith Popcorn. Popcorn as trend-watcher; BrainReserve as her company; Personal style and resume of Popcorn; `The Popcorn Report'; Comments on marketing of consumer products.

  • Popcorn to premier women's biz awards.  // Long Island Business News (7/1993 to 5/2009);01/07/2000, Vol. 47 Issue 1, p5A 

    Reports that author and futurist Faith Popcorn has signed on as speaker at the inaugural presentation of the Top 50 awards, an annual program designed to recognize the economic and community-support achievements of professional women in Long Island, New York. Sponsors of the awards program;...

  • Compass to the future.  // Chain Store Age;Oct96, Vol. 72 Issue 10, p7D 

    Discusses the future of retailing in the United States. Forecasts by Faith Popcorn, chairman and founder of BrainReserve Inc.; Cocooning; Clanning; Fantasy adventure; Ergonomics/customization; Anchoring; Consumer vigilance.

  • Aged called 'Golden M.A.F.I.A.'.  // Marketing News;8/29/86, Vol. 20 Issue 18, p4 

    The article presents information on The Golden M.A.F.I.A., the 65-and-older market in the U.S. According to Faith Popcorn, chairman of Brain Reserve. M.A.F.I.A. stands for "Mature, Active, Free, Indulgent, and Affluent Americans," who at the age of 65 or more, adopt new lifestyles. The strength...

  • The corporate crystal ball. Cullen, S.H. // Vegetarian Times;May92, Issue 177, p58 

    Profiles trend spotter Faith Popcorn and her company BrainReserve. Has a new book `The Popcorn Report' (Doubleday, 1991); Ten trends from `The Popcorn Report '; Working women and men opting for simpler living (cashing out); Need to protect oneself from harsh realities of outside world...

  • Search for tomorrow. Treen, J.; Barcellona, M. // People;12/2/91, Vol. 36 Issue 21, p109 

    Offers a look at professional trend spotter Faith Popcorn, 48, of the New York City marketing consulting firm, Brain Reserve. She coined the term `cocooning' in the 1980s and has recently published the book, `The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your...

  • Trend tracking. Phillips, Debra // Entrepreneur;Aug1996, Vol. 24 Issue 8, p21 

    Features Faith Popcorn, chairperson of BrainReserve Inc. Opinions about the value of trend tracking; Culture monitoring; Recommended reading lists; Fads.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics