Founders Bank odd yet logical choice as the foundation for GE's fund effort

Cope, Debra
March 1994
American Banker;3/9/1994, Vol. 159 Issue 46, p8
Trade Publication
Reports on General Electric's selection of the Founders Bank to sell its mutual fund. Founders Bank's pride in delivering exceptional service; Meeting between GE and Founder; General Electric's eagerness for alliances with regional and community banks; Advertising campaign in newspapers; Typical sales ticket at the bank.


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