TITLE

Intel drags rival Cyrix and its shop into court over 'ditto' ad campaign

AUTHOR(S)
Clark, Tim
PUB. DATE
December 1993
SOURCE
Advertising Age;12/6/1993, Vol. 64 Issue 51, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Intel Corp.'s lawsuit against rival chipmaker Cyrix Corp. and its advertising agency, Priscaro & Hukari. Protest against Cyrix's `ditto' ads that play off the graphic look and typeface of the `Intel inside' campaign; Reaction of Cyrix to the charges.
ACCESSION #
9404060013

 

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