Ely Callaway hits the green

Impoco, Jim
April 1994
U.S. News & World Report;4/11/94, Vol. 116 Issue 14, p47
Focuses on Ely Callaway, chairman of Callaway Golf Co., whose Big Bertha metal woods are the hottest clubs around and have reaped huge rewards. Sales which have just about doubled every year since 1988; How he turned the tiny operation into America's largest golf-club manufacturer; Callaway's success in textiles and the wine business; His executive style.


Related Articles

  • Irons man. Dodson, James; Hanauer, Mark // Town & Country;May94, Vol. 148 Issue 5168, p108 

    Features the metal wood golf club business of Ely Callaway's Callaway Golf Company. Introduction of the S2H2 Irons in 1988; Big Bertha as the golfing equivalent of oversize tennis rackets; Profile of Callaway.

  • The king of Callaway. Pike, Steve; Hawkins, John // Golf World;1/24/97, Vol. 50 Issue 24, p34 

    Features Ely Callaway, his company The Callaway Golf Co. and the firm's main golf club product. Callaway's start in business; Callaway's comments on the firm and on golf clubs; Firm's production of the golf club named Big Bertha; Revenues and sales; Marketing strategies and budget; Competitive...

  • STRIKING A NEW CHORD. Strege, John // Golf World;7/18/2003, Vol. 57 Issue 5, p1 

    Describes the ERC Fusion golf club from Callaway Golf.

  • Callaway introduces new titanium woods. Russell, Geoff // Golf World;01/15/99, Vol. 52 Issue 23, p4 

    Reports on Callaway Golf Co.'s introduction of its Great Big Bertha line of titanium golf clubs in the first quarter of 1999. Estimated retail price; Company's issuance of the Steelhead line in 1998.

  • Too hot to handle. Russell, Geoff // Golf World;04/14/2000, Vol. 53 Issue 37, p6 

    Reports that the ERC golf club from Callaway failed to conform to the rules of the United States Golf Association on spring-like effect.

  • Will others conform to Callaway's example? Russell, Goeff // Golf World;04/28/2000, Vol. 53 Issue 39, p6 

    Evaluates the ERC driver, a golf equipment from Callaway Golf.

  • UNLICENSED TO DRIVE. Belanger, Steven // Popular Science;Nov2001, Vol. 259 Issue 5, p78 

    Evaluates the Callaway ERC II golf club.

  • Driving reign. Willwerth, James; Van Tassel, Jane // Time;9/6/1993, Vol. 142 Issue 10, p50 

    Describes Callaway Golf Co.'s ultra-engineered Big Bertha driver (named for the legendary World War I megacannon), a hollow, oversize `metalwood' that has become the world's best-selling driver. Background of Callaway under Ely Callaway, 74, a Georgia-born supersalesman; His development of a...

  • Callaway.  // Golf Magazine;Mar96, Vol. 38 Issue 3, p48 

    Presents information about Callaway's Big Bertha and Great Big Bertha and War Bird golf clubs. Cosmetics; Feel; Playability; Accuracy and forgiveness; Distance; Pricing; Contact information.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics