AT&T tags Leber Katz for long-distance game

Fitzgerald, Kate; Wells, Melanie
November 1993
Advertising Age;11/22/1993, Vol. 64 Issue 49, p1
Trade Publication
The article reports that advertising agency FCB/Leber Katz has won AT&T Corp.'s consumer long distance advertising account. The agency has an estimated $150 million in billings on the approximately $190 million account. It is charged with creating a campaign expected to break January 30, 1994 during NBC-TV's SuperBowl telecast. Other agencies that participated in the internal review include Young & Rubicam, Ogilvy & Mather and McCann-Erickson Worldwide.


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