TITLE

A crunch for cereal makers

AUTHOR(S)
Cohen, Warren
PUB. DATE
March 1994
SOURCE
U.S. News & World Report;3/28/94, Vol. 116 Issue 12, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how many frugal Americans are turning away from name-brand cereals, which can cost nearly $5 a box. Increased prices by Kellogg Co., Quaker Oats, and Kraft General Foods; How big cereal makers are trying to hold on to customers by issuing a blizzard of coupons; New advertising campaigns.
ACCESSION #
9403237659

 

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