A crunch for cereal makers

Cohen, Warren
March 1994
U.S. News & World Report;3/28/94, Vol. 116 Issue 12, p64
Discusses how many frugal Americans are turning away from name-brand cereals, which can cost nearly $5 a box. Increased prices by Kellogg Co., Quaker Oats, and Kraft General Foods; How big cereal makers are trying to hold on to customers by issuing a blizzard of coupons; New advertising campaigns.


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