Saatchi may buy into BDDP

Wells, Melanie
February 1994
Advertising Age;2/7/1994, Vol. 65 Issue 6, p6
Trade Publication
The article reports that Saatchi and Saatchi Co. Chief Executive Officer Charlie Scott is planning agency consolidations and a possible deal with BDDP Group. Saatchi-owned Backer Spielvogel Bates Worldwide acquired McCaffrey and McCall. BBDP is said to be seeking ways to repay its debt estimated at about $135 million. Meanwhile, Scott sold Hall Harrison Cowley Group back to its management.


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