TITLE

Surprise at Hakuhodo: Adman to president

AUTHOR(S)
Kilburn, David
PUB. DATE
January 1994
SOURCE
Advertising Age;1/31/1994, Vol. 65 Issue 5, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Japanese advertising agency, Hakuhodo Inc.'s appointment of Takashi Shoji, as president of the firm. The company also relinquished 49 per cent equity in the joint venture, McCann-Erickson Hakuhodo. According to company insiders, Shoji is the first advertising professional to head Hakuhodo since 1975. It has also been reported that the appointment and the joint venture development will not change the operations or directions of the agency.
ACCESSION #
9403210993

 

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