The M.B.A. hard sell

Lord, Mary
March 1994
U.S. News & World Report;3/21/94, Vol. 116 Issue 11, p75
Examines the sophisticated sales techniques that many of America's 273 accredited graduate schools of business are employing. Sharp delcline in current registration for the Graduate Management Admission Test; The drop in demand tomorrow that has administrators frightened; Shrinking pool of potential applicants from the `baby bust' generation; How corporations have grown choosier with fewer managerial berths to fill; Career switchers; More.


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