TITLE

Selling them softly

AUTHOR(S)
Huffman, Frances
PUB. DATE
December 1993
SOURCE
Entrepreneur;Dec1993, Vol. 21 Issue 12, p139
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increasing popularity of consultative selling among salespersons. Salespeople as business consultants; Focus on customers' needs; Positioning of products to meet customers' needs; Requirements for salespeople to adopt to the strategy; Advantages and benefits of consultative selling.
ACCESSION #
9403090852

 

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