TITLE

Americans walk the 'value' tightrope

AUTHOR(S)
Rickard, Leah
PUB. DATE
November 1993
SOURCE
Advertising Age;11/1/1993, Vol. 64 Issue 46, pS-2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the consumers' buying attitudes amid economic recession in 1994 in the U.S. In 1994, Americans will be walking a tightrope, cautiously, step by step, not lurching ahead because there are too many pitfalls, says Tom Miller, senior VP at Roper Starch Worldwide. The tightrope analogy couldn't be more appropriate. Consumer confidence has picked up-to 32%, double what it was at start of the Persian Gulf War in 1991, but consumers will be locked in a recessionary mindset throughout next year.
ACCESSION #
9402230091

 

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