TITLE

FTC's hidden weight-loss ad agenda

AUTHOR(S)
Calfee, John E.
PUB. DATE
October 1993
SOURCE
Advertising Age;10/25/1993, Vol. 64 Issue 45, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the U.S. Federal Trade Commission's (FTC) establishment of rules for the weight-loss industry. Promoters covered in the FTC's drive; Requirements for advertisements; Reactions from the advertisers and consumers; FTC's back-door approach to rule-making; FTC's misconceptions of the industry.
ACCESSION #
9402170138

 

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