How fine wine hurt the bottom line

Impoco, Jim
February 1994
U.S. News & World Report;2/14/94, Vol. 116 Issue 6, p41
Discusses how Alaska Airlines, which wrote the book on pampering passengers with top-notch service, is struggling to survive in an era of cheap fares, increasingly budget-conscious travelers and ruthless competition from cut-rate carriers. How Ray Vecci, chief executive of Alaska Air Group, the airline's parent company, has been forced to revamp Alaska into a scrappier carrier that can turn a profit on lower fares while still providing superior service; Alaska's financial outlook.


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