TITLE

How fine wine hurt the bottom line

AUTHOR(S)
Impoco, Jim
PUB. DATE
February 1994
SOURCE
U.S. News & World Report;2/14/94, Vol. 116 Issue 6, p41
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how Alaska Airlines, which wrote the book on pampering passengers with top-notch service, is struggling to survive in an era of cheap fares, increasingly budget-conscious travelers and ruthless competition from cut-rate carriers. How Ray Vecci, chief executive of Alaska Air Group, the airline's parent company, has been forced to revamp Alaska into a scrappier carrier that can turn a profit on lower fares while still providing superior service; Alaska's financial outlook.
ACCESSION #
9402097724

 

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