U.S. exporters find new paths to profits in Spain

Wei, Amy
August 1993
Business America;8/23/93, Vol. 114 Issue 17, p8
Trade Publication
Discusses the trade opportunities for United States business in Spain's market economy. Statistics on economic performance; Decline of dominance of traditional shops; Prospects for growth in franchising; Emergence of large distribution channels for marketing of goods; Expansion avenues in direct and mail-order marketing.


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