TITLE

Friedan sees real progress in women's ads

AUTHOR(S)
Fawcett, Adrienne Ward
PUB. DATE
October 1993
SOURCE
Advertising Age;10/4/1993, Vol. 64 Issue 42, Marketing to Women pS-2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents feminist author Betty Friedan's views on advertising and how women are portrayed in advertisements. Obsession with youth and beauty; Stereotyping of women; Book `The Fountain of Age'; Complexity of women; Advertising as slow to come to grips with reality.
ACCESSION #
9402080702

 

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