TITLE

Buick

PUB. DATE
October 1993
SOURCE
Crain's Chicago Business;10/18/93, Vol. 16 Issue 42, pW6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the 1994 lineup of Buick automobiles. Features; Safety appliances; Horsepower.
ACCESSION #
9402010513

 

Related Articles

  • Buick combines field offices.  // Automotive News;4/26/1993, Vol. 67 Issue 5496, p2 

    Reports on Buick's consolidation of its field offices in Pittsburgh and Charlotte, North Carolina. Continuation of activities with dealers in established districts; Absence of personnel termination or demotion despite removal of some positions.

  • Buick seeks turnaround by fighting craze for sport-utes. Jackson, Kathy // Automotive News;7/14/1997, Vol. 71 Issue 5722, p3 

    Reports Buick's efforts to increase its market share in the face of consumer enthusiasm for sport utility vehicles. New Buick Century model for 1997; Development of fresh advertising campaign; Consideration of demographics.

  • Buick: Key is attitude, not age. Jewett, Dale // Automotive News;9/1/1997, Vol. 71 Issue 5729, p8 

    Focuses on the changes in the target markets of the Buick automobile. Comments by Buick marketing services manager Karen Ebben; Average age of Buick buyers; Interest by Buick in General Motors' Customer Xpress Delivery program. INSET: New mantra goes after younger buyers..

  • Buick boosts customer offers.  // Automotive News;7/29/1996, Vol. 70 Issue 5671, p45 

    Reports that Buick has extended the customer rebates on its 1996 automobile models.

  • Marketers hope local ads will recharge name. Jackson, Kathy // Automotive News;2/9/1998, Vol. 71 Issue 5752, p28 

    States that Buick will focus on local advertising in 1998 to recharge its name with consumers. Comments from Karen Ebben, Buick Marketing Services Manager; Advertising and incentives to be focused on model identified by dealers and the company.

  • Buick's pitch: Forget utes, buy yourself a `real car.' Stoffer, Harry // Automotive News;1/12/1998, Vol. 71 Issue 5748, p27 

    Looks at the Buick concept car, Signia, a multiple activity vehicle. The introduction of the automobile at the 1998 Detroit, Michigan auto show; The advertising campaign encouraging consumers to buy Buick vehicles; The question of the advertisement being against minivan and sport utility vehicles.

  • REGAL 'ROUND THE 'RING. Hart, Roger // AutoWeek;5/24/2010, Vol. 60 Issue 10, p28 

    A preview of the 2011 Buick Regal, utility vehicle from the company Buick is presented.

  • Buick: It's not for geezers anymore. Weaks, Kevin // Southern Illinois Labor Tribune;4/7/2011, Vol. 74 Issue 36, p8 

    The article reports on the plan of Buick Motor Co. to launch 2012 Verano, which will be priced about 23,000 to 25,000 dollars and to be constructed on the same platform of Chevrolet Cruze.

  • Without trucks, can Buick keep on trucking? Jackson, Kathy // Automotive News;1/26/1998, Vol. 71 Issue 5750, p6 

    Looks at Buick's attempt to remain in the automobile market without a sport utility vehicle. Comments from Robert Coletta, general manager of the division, on plans to appeal to the baby boomer market segment with single-line stores; Buick marketing itself with the premium luxury family car;...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics