Fountain of growth

Riddle, Judith Springer
August 1993
Brandweek;8/16/93, Vol. 34 Issue 33, p18
Trade Publication
Looks at the marketing strategies employed by cosmetics companies for their skin products aimed at the baby boom generation. Ads for Procter & Gamble's Oil of Olay Hydro-Night Renewal Gel; Products that supposedly slows down the aging of the skin; Sales growth for moisturizing products in 1993; Changes in consumer attitudes. INSET: Sun-care benefiting from trends, too, by Judith Riddle..


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