TITLE

Fountain of growth

AUTHOR(S)
Riddle, Judith Springer
PUB. DATE
August 1993
SOURCE
Brandweek;8/16/93, Vol. 34 Issue 33, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the marketing strategies employed by cosmetics companies for their skin products aimed at the baby boom generation. Ads for Procter & Gamble's Oil of Olay Hydro-Night Renewal Gel; Products that supposedly slows down the aging of the skin; Sales growth for moisturizing products in 1993; Changes in consumer attitudes. INSET: Sun-care benefiting from trends, too, by Judith Riddle..
ACCESSION #
9401273165

 

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