TITLE

For fast growth, try `cloning' business

AUTHOR(S)

McDermott, Michael

PUB. DATE

July 1993

SOURCE

Crain's New York Business;7/19/93, Vol. 9 Issue 29, p19

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Discusses the advantages of franchising for business. Cost-effective expansion; Attraction of highly-motivated owner-managers; Franchisor's giving up some control over operations; Risk of focusing too much attention on the franchise program at the expense of the company's core business; Means of distribution; Book `The Franchise Advantage,' by Donald and Patrick Boroian; Items for consideration; Cost of developing franchise plans.

ACCESSION #

9401210135

Tags: FRANCHISES (Retail trade);  BUSINESS

 

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