TITLE

The value of grace, the price of spunk

AUTHOR(S)
Brownlee, Shannon; Hetter, Katia
PUB. DATE
January 1994
SOURCE
U.S. News & World Report;1/24/94, Vol. 116 Issue 3, p66
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how figure skating has joined the ranks of big-time sports business, with all the attendant corporate sponsorships and individual endorsement contracts. How Olympic gold medal could mean as much as $15 million for Nancy Kerrigan; Appearance of professional skaters at the Olympics for the first time; Kerrigan's current endorsement contracts; Sponsors who are lining up to tap into the sport's pristine image.
ACCESSION #
9401207560

 

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