Snow job on the slopes

Newman, Richard J.
January 1994
U.S. News & World Report;1/17/94, Vol. 116 Issue 2, p62
Discusses how ski resorts often make misleading claims about their facilities that are based on dubious statistics. Examples drawn from current ads and resort literature regarding snowfall, lifts, deep snow, and size; Fax service called `The Skier's Edge' and magazines to help skiers get more independent information; Battle for the skiers' dollars. INSET: Want a bargain? Give up the glitz, by R.J.N..


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