TITLE

Snow job on the slopes

AUTHOR(S)
Newman, Richard J.
PUB. DATE
January 1994
SOURCE
U.S. News & World Report;1/17/94, Vol. 116 Issue 2, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how ski resorts often make misleading claims about their facilities that are based on dubious statistics. Examples drawn from current ads and resort literature regarding snowfall, lifts, deep snow, and size; Fax service called `The Skier's Edge' and magazines to help skiers get more independent information; Battle for the skiers' dollars. INSET: Want a bargain? Give up the glitz, by R.J.N..
ACCESSION #
9401127527

 

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