Light at the end of the tunnel

Grant, Linda
January 1994
U.S. News & World Report;1/17/94, Vol. 116 Issue 2, p59
Examines how Federated Department Stores' bid for R.H. Macy could usher in a new retailing era. Strategies of Federated's chief executive Allen Questrom; Why his move on Macy's may unfold a different scenario than he anticipated; How the elegant stores are struggling against brutal price competition from discounters like Wal-Mart and Kmart; Incursions by specialty retailers; Need to balance marketing flair with cost consciousness.


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