TITLE

Knowledge = Powerful communications

AUTHOR(S)
Bodensteiner, Carol A.
PUB. DATE
October 1993
SOURCE
Agri Marketing;Oct93, Vol. 31 Issue 9, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses agricultural public relations firms' transformation of information into results-oriented strategies. Challenges faced by the public relations industry; CMF&Z Public Relation's collection of information from both primary and secondary sources; Finding out what's important to the public before you start to communicate; Integration of public affairs capabilities and communications strategies.
ACCESSION #
9401110206

 

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