Finding the perfect fit for large farmers

Akridge, Jay T.; Whipker, Linda D.
October 1993
Agri Marketing;Oct93, Vol. 31 Issue 9, p30
Trade Publication
Presents preliminary results of a research project by the Purdue University's Center for Agricultural Business and `Top Producer' magazine on the emerging large farm producer segment. Expectations of rapid growth; Large producers as innovative; Increasing importance of contract production; Importance of price, performance and service; buying groups; Buying direct from manufacturer.


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