How to win at media interviews

Vroom, Jay J.
October 1993
Agri Marketing;Oct93, Vol. 31 Issue 9, p26
Trade Publication
Provides pointers on communicating one's message across in a media interview. Media most effective way to reach the public; Weaving of one's message into responses to questions; Preparation; Quoting of recognizable third-party experts; Establishing industry unity; Keeping message simple; Objectivity of reporters; Handling of intended inaccuracies; Caution.


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