Value-based pricing

Suttner, Cyndi M.; Ackridge, Jay T.
October 1993
Agri Marketing;Oct93, Vol. 31 Issue 9, p20
Trade Publication
Part three. Discusses value-based pricing and techniques agri-marketers use to estimate perceived value. Relationship between product costs and product price; Effect of customers, marketing goals and competitors on pricing strategy; Nitrification product example; Communication of the product's value to the customer.


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