Few marketers do deals on golf course

October 1993
Agri Marketing;Oct93, Vol. 31 Issue 9, p13
Trade Publication
Reports on a survey on business deals done on the golf course. Survey of 800 marketing professionals; Belief that golf can and should be used as a business tool.


Related Articles

  • A game that spreads the wealth. Trade, Jerry // Golf Digest;Aug93, Vol. 44 Issue 8, p20 

    Opinion. Comments on the incorrect image of golf as a sports for the affluent. Nobility of the Scottish golf; Invention of country clubs; campaign against golf; Foreign perception of golf; Peace Corps of Golf as a solution; Sponsorship of talented golfers.

  • The order of the towel. Callahan, Tom // Golf Digest;Aug94, Vol. 45 Issue 8, p40 

    Reports on sportsmanship in playing golf. Fuzzy Zoeller's mock surrender to Greg Norman; Golf as an allegory for life; Tom Lehman's acceptance of defeat by Jose Maria Olazabal; Mac O'Grady's encouragement to Spanish golf player Seve Ballesterous.

  • Club pros cut.  // Golf Digest;Dec94, Vol. 45 Issue 12, p29 

    Reports on social developments in the golf sport. Reduction of spot reservations for the Professional Golf Association (PGA) championship; Election of professional golfer Gary Player to the Royal and Ancient Golf Club; Demise of `Golf Journal' editor David Earl; Retirement of PGA head...

  • Year in review. Dorman, Larry; Hodenfield, Chris // Golf Digest;Dec95, Vol. 46 Issue 12, p14 

    Presents a golfing review for 1995, highlighting personalities and events. INSET: The flying fists of Finchem.; Another dull, uneventful, ho-hum....

  • Golf greens offer chance to link with business contacts. Sitterly, Connie // Business Press;03/07/97, Vol. 9 Issue 45, p27 

    Asserts that golfing with a business associate is a good way to establish a closer relationship, to make new business contacts, and big business deals. Result of Hyatt Hotels and Resorts survey concerning the opportunities pose by golfing with business associate; Tips on how to work on business...

  • The parent-child relationship. Rotella, Bob // Golf Digest;Mar1998, Vol. 49 Issue 3, p64 

    Reports on the role of golf in bridging the generation gap in families. Introduction of game by parents to children; Relation of outstanding golfers' games to close relationships with fathers; Development of discipline and character in children through golf; Benefits of golf to parent-child...

  • A year to remember.  // Golf World;12/15/95 Annual Issue, Vol. 49 Issue 22, p34 

    Presents an introduction to a series of articles highlighting the top ten golf news stories of 1995. Golfer Ben Wright; How to identify the top newsmakers; How to distinguish between a player and a newsmaker.

  • Road rage at the seventeenth hole. Holstein, William J. // U.S. News & World Report;05/04/98, Vol. 124 Issue 17, p74 

    Looks at protocol on American public golf courses. Tempers frayed because of difficulty in getting tee times; Golfers not knowing how to maintain an appropriate pace of play; Faster players wanting to play through a slower party on the golf course; Speed tips for beginners, including limitation...

  • Plan you business golf follow-through. Anderson, Judy // Long Island Business News (7/1993 to 5/2009);09/01/97, Vol. 44 Issue 35, p47 

    Deals with building relationships and developing business through golf. Need for follow-through even during the off-season; Excellent months for golf; Review of business golf efforts; Working on the 1998 business golf strategy.

  • Good form. Purkey, Mike // Golf Magazine;Nov97, Vol. 39 Issue 11, p84 

    Provides insights about proper manners related to golf. Proper way to tend a flagstick; Suggested attitudes if invited to play in a private golf club.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics