TITLE

`Wow, it's a telegram!'

PUB. DATE
October 1993
SOURCE
Agri Marketing;Oct93, Vol. 31 Issue 9, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use of telegrams to get the attention of station managers and media buyers. Sense of urgency that people associate with telegrams; Ninety-three percent of people unable to resist opening it; Use by John Stewart for his radio program.
ACCESSION #
9401110187

 

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